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Design Philosophy

To coincide with its 100th anniversary in 2020, the Group renewed its brand logo, brand identity, and visual identity in order to unify its brand globally. To embody the brand's worldview, we established a product design philosophy of "Solid and Minimal", which encapsulates our thoughts and philosophy, to ensure that our products are of high quality.

Solid  and  Minimal

Embodying a solid and minimal design,
we pursue an emotional experience of quality texture.