Overseas Business Expansion

Based on the basic philosophy to contribute to the improvement of food and living culture of each country/area, Rinnai is conducting business activities giving priority to "the contribution to local communities".

Sales ratio by areas

Sales ratio by areas

Business development in Oceania

In 1970's, Rinnai started its sales of heating units in Australia and New Zealand. Later, in 1990's, the company also started selling hot-water units, which has now grown to one of the main products being parallel to heating units. Moreover, after launching solar business in 2007, Rinnai is promoting an environment-friendly solar hot-water system.

Hot-water unit/Solar hot-water system
Hot-water unit/Solar hot-water system
Fan heater/gas fireplace
Fan heater/gas fireplace
Gas barbecue grill
Gas barbecue grill
Major sales areas Australia, New Zealand, Samoa and Fiji

Business development in North America

In 1974, Rinnai started exporting its products, mainly heaters, to the United States. Later, the company started dealing with hot-water units. Nowadays, the U.S. is expected to be as one of the major markets for Rinnai Group. These days, the sales of condensing hot-water units with high efficiency are increasing. Rinnai is implementing strategies to introduce more boilers, utilize hot-water units produced by an original equipment manufacture (OEM), and expand is sales channels.

Hot-water Unit
Hot-water Unit
Fan-forced heater
Fan-forced heater
Gas boiler
Gas boiler
Major sales areas U.S.A. and Canada

Business development in South America

In 1975, a local company was established in Brazil. Within Brazil, the company conducts sales and manufacturing of products, mainly hot-water units. Moreover, Rinnai provides boilers, hot-water units and fan heaters in Chile, Mexico, Argentina, Costa Rica and other areas.

Hot-water Unit
Hot-water Unit
Gas boiler
Gas boiler
Fan heater
Fan heater
Major sales areas Brazil, Chile, Mexico, Argentina and Costa Rica

Business development in Asia (Korea)

While many overseas Rinnai Group companies focus on a particular group of products, Rinnai Korea manufactures and sells various products including kitchen products, hot-water supply units, air-conditioning and heating units and commercial-use equipment. As a comprehensive gas appliance maker, it is regarded as one of the top companies in Korea. Moreover, Rinnai is actively exporting from Korea mainly to South America and Russia.

Built-in-stove
Built-in-stove
Gas boiler
Gas boiler
Rice cooker (vertical type)
Rice cooker (vertical type)
Major sales areas Korea, Brazil, Chile, Mexico and Russia

Business development in Asia (China, Hong Kong and Taiwan)

In the 1970's, as a start of overseas expansion, a joint venture was formed in Taiwan. In Hong Kong, the company exported to The Hong Kong and China Gas Company Limited. In the 1990's, it started the expansion to China. Rinnai has been increasing its share focusing on kitchen products and hot-water supply units.

Hot-water Unit
Hot-water Unit
Built-in-stove
Built-in-stove
Cooking stove
Cooking stove
Major sales areas China, Hong Kong and Taiwan

Business development in Asia (ASEAN countries)

In the 1970's, Rinnai established production and sales bases aiming to provide kitchen appliances that match with the lifestyles in ASEAN countries. Currently, the company is also promoting the business of hot-water units and commercial-use equipment.

Cooking stove
Cooking stove
Hot-water Unit
Hot-water Unit
Commercial roaster
Commercial roaster
Major sales areas Indonesia, Thailand, Singapore, Vietnam, Malaysia, Pakistan, Bangladesh, Sri Lanka, the Philippines and Myanmar

Business development in Europe and New Independent States (NIS)

The export started in 1970's and the initial destination was U.K. Although the main portion of sales comes from hot-water units, the sales of fan-forced heaters are also firm. In the future, Rinnai would promote its products targeting the vast market of Russia.

Hot-water Unit
Hot-water Unit
Hot-water Unit
Hot-water Unit
Fan-forced heater
Fan-forced heater
Major sales areas U.K., Italy, the Netherlands, Germany, Belgium, Cyprus, Malta and Russia

Business development in the Middle East

In the 1970's, agencies were established in the United Arab Emirates and Oman to start sales activities. Main products are kitchen products such as two stove burners. As of now, Rinnai also has agents in Saudi Arabia, Kuwait, Israel and Qatar. The company is promoting its products mainly in these six countries.

Cooking stove
Cooking stove
Cooking stove
Cooking stove
Gas clothes dryer
Gas clothes dryer
Major sales areas The United Arab Emirates, Saudi Arabia, Kuwait, Israel, Jordan, Bahrain, Yemen, Oman and Qatar

Business development in Africa

Rinnai set up agents in South Africa and Mauritius to actively promote Rinnai's main products such as kitchen products, hot-water supply units and air-conditioning and heating units. The operation in South Africa has been exporting high-value-added products such as hot-water units, fan heaters, gas fireplaces.This is one of the areas that Rinnai would like to increase its emphasis.

Hot-water Unit
Hot-water Unit
Fan heater/gas fireplace
Fan heater/gas fireplace
Cooking stove
Cooking stove
Major sales areas South Africa, Mauritius and Morocco